Mark Burnett is the latest A-list Hollywood exec to sign up to speak at Keshet’s INTV conference.

The Apprentice creator and Chairman of MGM Worldwide Television Group will give a keynote speech at the event, which is hosted and curated by Keshet Media Group and co-produced by Deadline, takes place March 11-12 in Jerusalem.

He will speak alongside the likes of Cindy Holland, Netflix’s Head of Original Programming, Greg Berlanti and former Channel 4 CEO and founder of Wonderhood Studios, David Abraham, who were both announced earlier this month.

Elsewhere, CNN’s Amy Entelis, former StudioCanal UK chief Danny Perkins and ZDF’s Simone Emmelius will speak at the event, which takes place at the YMCA Jerusalem.

Entelis, who is Executive Vice President for talent and content development at CNN Worldwide and also oversees CNN Films and Original Series, was responsible for recent feature doc hits Three Identical Strangers and RBG and the multiple Emmy Award-winning series Anthony Bourdain Parts Unknown. Perkins recently founded Elysian Film Group, while Emmelius is General Manager of ZDFneo and Spielfilm.

A number of other names in the world of entertainment, news, sport and digital media are set to be revealed soon.

Last year’s event included the likes of HBO Programming’s David Levine and Francesca Orsi, EVP and Co-Heads of Drama; WME TV Head Rick Rosen and Fox Television Group Chairman-CEO Gary Newman. The event created a flurry of media attention including a spotlight on The Crown.