EXCLUSIVE: Fuse Media is adding some adult animation to its flagship network’s 2019 lineup, which will also air new seasons of original shows Complex x Fuse and T-Pain’s School of Business.
Sugar and Toys, from Carl Jones and Brian Ash (producers of Black Dynamite and The Boondocks for Adult Swim) will be the first adult animation title on Fuse. It is described by the network as “a wild new twist on the Saturday morning cartoons we all grew up with — but a whole lot less innocent.”
The half-hour comedy sends up toy commercials and PSAs, tackling a range of social issues and featuring bookended host segments with rapper and actor Kyle (Netflix’s The After Party). Along with Jones and Ash, Aengus James and Colin King Miller are executive producers. Kyle Harvey is Co-Executive Producer and Lalo Alcaraz is Consulting Producer. This is Just a Test and 245 Enterprises are producers.
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Fuse’s 2019 lineup includes new seasons of returning originals Complex x Fuse (a co-venture with the Verizon-Hearst digital powerhouse Complex) and T-Pain’s School of Business and Big Boy’s Neighborhood on FM (Fuse Music). The full lineup of programming will be announced in the spring during upfront season. Fuse, the company’s “mother ship” network, offers a broad selection of cultural fare, while FM super-serves the music fan.
“Our platforms are fast becoming destinations for hard-to-reach, young viewers that demand content that takes a stand by tapping into their passions and values through the musicians and influencers we feature in our series,” said J-T Ladt, Fuse Media’s chief content officer. “We are excited to be entering into the impactful animation space in a big way with the provocative Sugar and Toys.”
In 2014, Madison Square Garden sold Fuse for $275 million to SiTV Media, which went on to merge Hispanic-focused network NuvoTV into Fuse. It was then rebranded and relaunched as Fuse Media, a company with the stated mission of targeting “the multicultural, millennial audience of trendsetters and influencers that we are calling ‘New Young Americans.’”
Several of the shows introduced last spring at the company’s upfront presentation are returning due to the progress the company is claiming among fickle young audiences.
T-Pain’s School of Business delivered the best linear debut for a new Fuse original series in 15 months, the company said, and was the third recent Fuse original series debut with a median age under 30 (27.6). The third season of Complex x Fuse increased its audience by 16% among adults 18-34.
Overall, September and October of this year ranked as Fuse’s two top-rated months of 2018 thus far, rising 24% and 15%, respectively, compared with the same months in 2017, bucking industrywide trends. The Fuse audience is also 73% multicultural, which the network said ranks it No. 6 among all English-language, ad-supported entertainment networks. Complex x Fuse drew an audience that was 55% Hispanic.
T-Pain’s School of Business is executive produced by Jonas Bell Pasht, Jonah Bekhor, Rebecca Hertz and T-Pain, and produced by Citizen Jones. Complex x Fuse is produced by Complex Networks, a multi-media brand jointly owned by Hearst and Verizon. It has featured influential music names such as T.I., DJ Khaled and 21 Savage.
Big Boy’s Neighborhood will also be back for a second season. The televised version of iHeartMedia’s nationally syndicated radio show stars Big Boy, who welcomes a range of big-name guests, among them John Legend, Meek Mill and Kim Kardashian.
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