EXCLUSIVE: British Vogue is to be the basis of a ‘90s period drama from His Dark Materials producer Bad Wolf.

Former editor-in-chief Alexandra Shulman and former editor-at-large Fiona Golfar of the British fashion magazine are developing drama Gold Dust Nation with the HBO and Sky-backed production company.

The series will tell the story of the 1990s through the prism of a British monthly, shining a light on a country emerging from grunge and recession to a new world of Blair and Prada. It will highlight how the world of New Labour, Britpop and the dot-com boom are about to set the world alight against a background of new feminism, body image, age discrimination, diversity and substance abuse through the eyes of the fashion world.

Shulman and Golfar worked on British Vogue for twenty-five years; Shulman, who stepped down last year, was in charge of the magazine as its circulation increased exponentially, presiding over famous covers such as a 1997 issue with Princess Diana and the 2000 Gold Issue with Kate Moss. Golfar also worked at the magazine for 25 years including persuading the likes of Robbie Williams to get naked on the cover side-by-side with Gisele.

Bad Wolf recently produced Sky’s A Discovery Of Witches and is working on fantasy drama His Dark Materials for the BBC and HBO. Founder Jane Tranter will executive produce the series.

Shulman said: “It’s wonderful to have the opportunity to bring to life the realities of the world of fashion publishing in a series that will have total authenticity.  We will be able to showcase the real issues and real stories that occur when you combine huge creativity with human emotions and dilemmas set in a backdrop of the changing times of recent history “

Golfar said, “It’s very exciting to have the opportunity be working with Bad Wolf to bring to life a world we know so well. At the heart of it our show is about a group of people finding their place in this world of perceived glamour. It is a show about love and loyalty, treachery and creativity, beauty and body image. Can these co-exist when there is so much at stake in the highly charged world of fashion magazines? Between us Alexandra and I have seen it all, from the boardroom to the bedroom, there is never a dull moment in the world of fashion.”

Bad Wolf’s Tranter added, “Alexandra and Fiona’s brilliance is that they have captured the mood of a country pivoting on its heel and heading for one on the most dynamic and contentious periods of British cultural and political history. The creativity, flair and irreverence that made them such a force in the publishing world runs through every ounce of Gold Dust Nation.”