There’s a new record in movie trailer launches: Avengers: Endgame had 289 million views over the last 24 hours, surpassing the Avengers: Infinity War total of 236 million views and The Lion King‘s 224.6 million over the same time measurement.

Twitter conversation (549K) also has surpassed the 24-hour volume for all comps, including first content releases for Black Panther (349k) and the previous record-holder, Avengers: Infinity War (389k).

The new record may have been even higher if not for a bit of misdirection which saw the URL for Avengers:Endgame.com redirected to the site for Once Upon A Deadpool, which bows this month. The redirect on that URL was still active this morning.