Six thousand workers are already based in Austin, Apple’s largest operation outside of its corporate headquarters in Cupertino, CA, where 37,000 people work.
A press release this morning described the moves as a “major expansion of its operations” and evidence of the company keeping its promises to create jobs. About a year ago, Apple had projected $30 billion in capital expenditures in the U.S. by 2023, creating 20,000 jobs, indicating it was scouting locations in the U.S. for new company facilities.
Tech jobs are highly prized by municipal officials around the country. Dozens of cities recently spent more than a year bidding for Amazon’s highly anticipated “HQ2,” which will employ 50,000 new workers. The company wound up splitting its new headquarters between New York City and the Virginia suburbs of Washington, D.C., bypassing the middle of the country, to some observers’ chagrin.
Apple didn’t follow Amazon’s carnival-esque, reality-competition-style approach, choosing instead to hold private discussions with cities.
In its release, Apple said it has added 6,000 jobs to its American workforce in 2018 and now employs 90,000 people in all 50 states. In 16 different states, the company said, more than 1,000 people work for Apple. Last January, the company projected capital expenditures of $30 billion, As announced in January, the company is on track to create 20,000 jobs in the US by 2023. In 16 states, Apple today employs over 1,000 people.
The moves also send a message to President Donald Trump, who has tweeted at Apple to favor the U.S. over China as it builds its workforce, especially as he and Chinese officials have escalated their trade dispute. Many components for Apple devices are made in China. Tech companies have faced intensifying scrutiny from Trump over everything from jobs to their alleged anti-conservative bias. Executives from companies including Microsoft and Google (though not Apple) came to Washington earlier this month to meet with White House officials to discuss tensions with China and between the Administration and the tech sector.
The new campus in Austin will be less than a mile from existing Apple facilities. It will open with 5,000 positions in engineering, research and development, operations, finance, sales and customer support, with capacity for up to 15,000 employees over time.
The three other new locations will have more than 1,000 employees each.