Snapshot: New series Week 2: ABC’s Single Parents (1.1 Live+Same Day rating in 18-49, -15%, 4.3 million viewers), ABC’s A Million Little Things (0.8, -27%; 3.8 million); Returning series premieres: SEAL Team, Criminal Minds both down from last year, logging lows.
Wednesday is quickly becoming a night of diminishing returns for the broadcast networks. I noted last week how not a single show was able to crack the 2.0 adults 18-49 Live+same day rating on Premiere Wednesday. A week later, no program scored more than a 1.5 in the demo with a slew of week-to-week declines.
NBC fared the best with its new One Chicago lineup, which staged its first crossover for the season in Week 2 with Chicago Fire and Chicago Med swapping places. Chicago Fire (1.3, 8 million) at 8 PM was on par with its L+SD demo rating last week (up a tenth from the fast national); Chicago Med (1.3, 8.8 million) ticked up a tenth from last week, while Chicago P.D. (1.2, 7.8 million) was even. The three Chicago series finished #1-2-3 in total viewers for the night, with NBC claiming its biggest Wednesday viewership percentage margin over #2 with in-season series programming in nearly 16 years, since Dec. 11, 2002.
'Criminal Minds' Final Season To Air On Series' Original Night In Midseason
Fox, which was tied with CBS for No.1 in 18-49 last Wednesday, held solely the top demo spot last night though both of its series were down double digits week-to-week. Empire (1.5, 5 million) dropped 21% in the demo and 18% in viewers to hit and tie series low. Star (1.2, 4 million) slipped 14%.
Empire still was the top program of the night in the demo, tied with CBS‘ Survivor (1.5, 7.3 million), which held up relatively well, down a tenth from the fast national demo rating for the 90-minute season premiere last week, two tenths from the final. Leading out of that, the Season 2 premiere of SEAL Team (0.8, 5.1 million) was down from last year, matching a series demo low. Veteran Criminal Minds (0.7, 4.4 million) launched its fourteenth season with series lows. It was the lowest-rated program of the night in 18-49 on the Big 4 networks.
It was a string of week-to-week declines at ABC too. The steepest, -0.3 or 27%, was for new drama A Million Little Things (0.8, 3.8 million) at 10 PM. It came after encouraging Live+3 lifts for the relationship drama and a special rebroadcast of the premiere on Tuesday for extra sampling. Fellow new ABC series, comedy Single Parents (1.1, -15%; 4.3 million) and its lead-in, veteran Modern Family (1.4, 5.4 million) both were off by two tenths. In the 8-9 PM hour, The Goldbergs (1.3, 5.1 million) and American Housewife (1.1, 4.4 million) each slipped by a tenth.
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