2nd UPDATE Oct. 10: The saga of the Monday Oct. 9 primetime ratings took another unexpected turn this morning when Nielsen revised those odd official Live+same ratings for The Good Doctor from 1.2 rating in 18-49 and 7.477 million viewers to a 1.1 and 7.176 million viewers. Nielsen served a head-scratcher yesterday afternoon when it posted the final Monday numbers. Both NBC and ABC had NFL preemptions and were projected to adjust down across the board. All series did expect for ABC’s The Good Doctor, which, while expected to go down a tenth in the demo, inexplicably held up onto its fast nationals, edging This Is Us in total viewers for the first time by a razor-thin margin. The anomaly evoked those out-of-whack ratings bumps ABC’ series were getting from fast nationals to final Live+SD in fall 2014 before Nielsen revealed a software error and revised the inflated numbers. Now order has been restored, and Manifest ended up repeating as the most watched Monday scripted series (7.4 million vs. 7.2 million) in Live+same day.
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PREVIOUS Oct. 9: Snapshot: New Series Week 2: The Neighborhood (CBS, 1.1 Live+Same Day rating in 18-49, -15%, 6.4 million viewers), Happy Together (0.9, -10%, 5 million). The broadcast series faced both Monday Night Football on ESPN and baseball on TBS. There have been more than the usual upwards and downward adjustments in the finals, the story has been updated throughout.
After the dust settled from the NFL preemptions on NBC and ABC last night, the two networks’ 10 PM drama series, freshman Manifest and sophomore The Good Doctor, respectively, ended up in a dead heat. And, in a reversal in the standings from the fast nationals, The Good Doctor (7.477 million) edged Manifest (7.445 million) in Live+same day total viewers for the first time since Manifest‘s arrival this fall. Let’s not lose perspective — L+SD accounts only for fraction of a show’s ratings and both Manifest and The Good Doctor have been adding more than 5 million viewers in the first three days of playback alone, so the bragging rights over a razor-thin L+SD margin of victory are not as meaningful as they were years ago. Still, a win is a win and it shows that the incumbent is gaining ground on the hot newcomer.
While Manifest (1.6 in adults 18-49 after a downward adjustment in the finals) is still the dominant demo player at 10 PM, it slipped another two tenths (-11%) while both The Good Doctor (1.2) and CBS’ Bull (0.8 after an upward adjustment) held steady, making the race a little more competitive.
After a solid start, new CBS comedy The Neighborhood (1.1 rating in 18-49, 6.4 million) went through the standard Week 2 drop, which was modest in the demo (-11%) and steeper in total viewers (-21%). After topping all CBS programs in both 18-49 and viewers (L+SD) last Monday, the sitcom starring Cedric the Entertainer and Max Greenfield still was No. 1, though in viewers it was edged by 10 PM drama Bull (6.5 million vs. 6.4 million). The network’s second new Monday comedy, Happy Together (0.9, 5 million), logged modest Week 2 drops, -10% in the demo, -16% in viewers, though it continued to lag behind its lead-in.
There was encouraging news for CBS’ Magnum PI reboot (0.9, 5.9 million). After a not particularly impressive premiere and steep second-week declines as the show’s lead-in switched from Big Bang-Young Sheldon to The Neighborhood-Happy Together, Magnum PI was even in Week 3 in the demo despite its lead-in further slipping, and lost just a few eyeballs. The good news for CBS extended to 10 PM where Bull (0.8, 6.5 million) also was even with last week. The legal drama, along with fellow 10 PM series Manifest on NBC and The Good Doctor on ABC, all have excelled in delayed viewing with big lifts.
As mentioned earlier, Manifest is still finding the Live+SD bottom. In Week 3, it logged a 1.6 in 18-49, down -11%, and 7.5 million viewers. The Voice (1.9, 9.6 million after a downward adjustment) also was off by 10% week to week. NBC comfortably won Monday in 18-48 and viewers.
ABC’s reality veteran Dancing With the Stars (1.0, 7.2 million after downward adjustment) snapped its streak of new series low with a rare Week 3 ratings bump, up 0.2, +25% from last week, to match a season high. The Good Doctor (1.2, 7.4 million) was on par.
Fox’s The Resident (1.0, 4.9 million after an upward adjustment) also ended up even with last week while 9-1-1 (1.4, 5.9 million) shed another tenth in the demo. The network held onto its No 2 finish on the night behind NBC.
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