EXCLUSIVE: One week after Iron Fist was canned and the same day that the long awaited third season of Daredevil launched, Netflix has canceled Luke Cage.

“Unfortunately, Marvel’s Luke Cage will not return for a third season,” Marvel and the streaming service said on Friday. “Everyone at Marvel Television and Netflix is grateful to the dedicated showrunner, writers, cast and crew who brought Harlem’s Hero to life for the past two seasons, and to all the fans who have supported the series.”

This axing of Luke Cage came as a surprise.

A writers’ room under showrunner Cheo Hodari Coker had been working for around six months producing scripts and taking notes from Netflix and Marvel. As actors including lead Mike Colter remained under contract, a formal Season 3 order was considered almost a foregone conclusion by all concerned.

After rising tensions over the past month, that conclusion was scrapped as it all went distinctly south in the last 48 hours.

The pink slipping of Luke Cage was ultimately a combo of the age old Hollywood “creative differences” and the inability for the parties involved to reach a deal on how to move forward, according to sources. With a season springing from the conclusion of the June 22-launched Season 2 plotted out months ago, detailed drafts for the first half of the 10-episode projected third season were delivered to Marvel and Netflix this week.

We hear that some execs had issues with the more developed scripts, even though the scripts strongly incorporated suggestions from both Netflix and Marvel brass.

Add to that, the writers’ room was put on hold for a week in September as the streamer and the Disney-owned company were figuring out the mechanisms of changing the deal for the planned Luke Cage third season from the original 13 episodes to 10 episodes. It eventually escalated to behind-the-scenes turmoil in the past two days and demands for changes in creative regime. With Marvel and Netflix seemingly intractable and on different sides of the disputes, a harsh cancelation became the only viable exit strategy, it appears.

The revolving door of showrunners on Marvel’s Netflix shows has made new creative teams coming and going almost the norm. There have been new showrunners for every season of Daredevil, Raven Metzner took over Iron Fist for its second and final season, and Jessica Jones’ Melissa Rosenberg is heading off to an overall deal with WBTV once Season 3 of the Krysten Ritter-led series is done.

In another sense, the cancellation was a done deal as the situation became tense on the corporate level. The Marvel shows on Netflix are costly to make, even with New York’s generous tax credits. Back in 2013, the streamer paid top dollar for the series that it doesn’t even own, so cutting Luke Cage loose was a shifting bottom line call. With the high cost, there has been pressure on the Marvel series to overperform in viewership. That was easier early on when they were among a handful of Netflix originals but is getting harder today as they compete with dozens of other buzzy shows on the Internet network.

At this point there are no plans for owner Marvel to resurrect Luke Cage on the upcoming Disney streaming service. But, being that the Simone Missick co-starrer crashed Netflix in its first season opening weekend in September 2016 and had a very well watched and well received 13-episode Season 2, it could be a Sweet Christmas, as Cage likes to quip

After the end of the Finn Jones-led Iron Fist on October 12 and now Luke Cage down for the count, the number of Marvel series on Netflix has been cut by 40%. Only the Charlie Cox and Vincent D’Onofrio toplined Daredevil series, Jessica Jones and The Punisher remain.

As things stand, the Ritter-fronted and the Jon Bernthal-fueled shows have been renewed for third and second seasons, respectively, and are still on track for their scheduled launch dates. There has never been an intention for a second season of the organizationally challengingThe Defenders miniseries, as Netflix VP original content Cindy Holland told Deadline this summer.

No formal word yet if Netflix’s first Marvel series Daredevil will be coming back for a fourth season. However, with the axe swinging, a lack of Daredevil Season 4 would be the clearest indication that the once warm and fuzzy halcyon days between Marvel and Netflix has hit an ice age.