That’s $70M stateside (and some even think that’s low) at 3,928 U.S./Canada locations and another $30M from 21 markets, the biggest scares coming from Mexico (where horror is a fave), UK, Russia and Taiwan. Conservative estimates from inside Uni are at $50M stateside, and $12M-$18M offshore, but rival consensus believe the David Gordon Green-directed pic will make a bigger killing at the B.O.; at least $65M-plus domestic. We’ve heard since the movie landed on tracking that the R-rated pic is playing far beyond the standard older male demo and has a wide audience hooked. Green, Danny McBride and Jeff Fradley breathed life into the script, characters which were originally created by John Carpenter and Debra Hill.
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Fandango is already reporting that Halloween is the biggest horror pre-seller this year, besting New Line’s The Nun which opened to $53.8M, repping the best debut ever for a Conjuring movie. That pic went on to have a $131M global bow, however, it launched in more offshore territories, numbering 60.
Here in U.S./Canada, Halloween is technically the only new major studio wide entry, however, 20th Century Fox is widening its African American YA feature adaptation The Hate U Give which played at 248 sites last weekend. Current running total is $2.8M and the industry projection is that the pic could earn another $7M-$9M. Sony’s Venom and Warner Bros.’ A Star Is Born is fighting for second with $18M-$20M. Universal/DreamWorks’ First Man could decline 50% to 55% for $7.2M to $8M.
Halloween‘s launch abroad is considered soft in regards to the big blood that is yet to flow. Horror overindexes in Latin America and many of those markets don’t hit until the October 25 frame. But here’s a codicil: slasher films have a harder time there. Some see Halloween performing like It abroad. South East Asia also likes its scares, and Indonesia and the Philippines are on deck this week. It’s a difficult one to assess given the staggered rollout and that comps from the franchise itself are outdated.
Halloween is a property with a long legacy and folks the world over should be intrigued to see Jamie Lee Curtis return to Laurie Strode, though it’s thought they may look to the domestic performance before opening their wallets. While horror can be frontloaded, this means there may not be a rush-out factor as older viewers wait to catch the now 59-year-old badass.
Extended footage shown at CinemaCon in Las Vegas and CineEurope in Barcelona was rousingly received earlier this year. It’s worth noting that the Halloween holiday with all its tricks and treats, ghouls and goblins is celebrated globally, even gaining traction in Europe over the last several years. It also coincides with All Saints Day on November 1 which is a national holiday in some markets which should see pick-up then.
In comps, the franchise is not viable as the last movies date too far back, and overseas markets have shifted greatly since. Recently, The Nun’s top hubs were Mexico, Brazil and the UK. IT scored in the UK, Germany and Mexico. Annabelle: Creation’s tops were Mexico, Korea and Brazil.
The Nun has conjured $243M overseas, a strong 67% of its box office which is about on par with how superhero movies split the world. Global it’s the best Conjuring movie ever with $359.3M. Annabelle: Creation likewise did about 67% offshore. IT, which kicked off a renewed fall horror craze last year, took 53% of its box office balloons from international.
Curtis has made the rounds on a press tour that stopped in Paris, Hamburg, London and Dublin. She goes to Sydney next week. In Paris, she appeared on the C A Vous talk show and was a surprise attendee at a local fan screening at the giant Grand Rex cinema. In Germany, she attended a late-night screening at the Hamburg Film Festival and went to the Social Movie Night showing of the movie hosted by local YouTube celebrities. In the UK, Curtis was on Good Morning Britain and The Graham Norton Show, and in Dublin she did a fan screening Q&A and appeared on the Late Late Show. Halloween also played the Busan Film Festival in Korea with Jason Blum on site, and had a fantastic midnight world premiere out of TIFF.
Counting the latest Universal/Blumhouse/Miramax version, there are 11 titles in the Halloween canon including John Carpenter’s first Halloween starring Curtis, ($47M without inflation domestic), 1981’s Halloween II ($25.5M), 1982’s Halloween III: Season of the Witch ($14.4M), 1988’s Halloween 4: The Return of Michael Myers($17.7M), 1989’s Halloween 5 ($11.6M), 1995’s Halloween: The Curse of Michael Myers ($15.1M), 1998’s Halloween: H20 ($55M), 2002’s Halloween: Resurrection ($30.3M), 2007’s Halloween ($58.2M) and 2009’s Halloween II ($33.3M).
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