Under the partnership, A-List members using Atom Tickets or Fandango for movie tickets can now book tickets that count toward AMC’s three-movies-a-week limit and enjoy other membership perks like fee-free online ticketing.
“The guest feedback and membership sign-up rate have far exceeded our expectations, but we’re constantly looking for ways to provide more opportunities for guest value through A-List,” said Stephen Colanero, Executive Vice President and Chief Marketing Officer, AMC. “Expanding the online ticketing availability of AMC Stubs A-List to include our great partners at Fandango and Atom Tickets is keeping with our mission of providing our loyal guests with as much convenience and flexibility as possible.”
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After fending off upstart MoviePass, which quickly scaled to 3 million subscribers before running short of cash and switching its model, AMC’s Stubs A-List has gotten steady traction.
In late July, a month after launching the $19.95-a-month subscription plan, AMC reported 175,000 subscribers and said it should be at 1 million by 2020. Unlike MoviePass, which has to spend tens of millions in a given month procuring tickets for its members, AMC can benefit from subscription moviegoing through increased concessions revenue and data on member’s habits.
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