‘Veronica Mars’ Revival Series Near Deal At Hulu With Kristen Bell Reprising Role

Rob Thomas’ cult favorite noir mystery drama Veronica Mars starring Kristen Bell is making another comeback, this time as an eight-episode limited series at Hulu.

I hear the streaming platform is finalizing deals for the new installment, with star Bell set to reprise her role as sleuth Veronica Mars. I hear there have been preliminary conversations about bringing back a number of the other cast members from the original series and follow-up movie.

Doing Veronica Mars is not going to interfere with Bell’s duties as star of the NBC comedy series The Good Place.

As he has done with all things Veronica Mars-related, Thomas is said to be shepherding the project through Warner Horizon TV, the cable/streaming division of Warner Bros TV, which produced the original series. Reps for Hulu and WBTV declined comment.

Created by Thomas, Veronica Mars was a critical darling and developed a devoted following during its three-season run from 2004-2007 on UPN and then on the CW.

Fueled by fan support, a successful Kickstarter campaign for a movie sequel launched in 2013 by Thomas and Bell raised $3.7 million in a matter of hours. The film, toplined by Bell and featuring a number of other original cast members, was released by Warner Bros in 2014.

The same year, Play It Again, Dick, a Veronica Mars digital spinoff series from Thomas, premiered on the CW’s Seed platform. It featured series co-star Ryan Hansen attempting to put together a Dick Casablancas-centered spinoff of Veronica Mars.

Hulu is the second streaming service to pursue a limited series revival of a beloved CW series. Netflix recently brought back Gilmore Girls for four follow-up movies, also from the original creator and featuring the original stars and also produced by Warner Horizon.

Bell is repped by CAA and Bailey Brand Management.