Musical.ly has reached its coda.
The new app will be named TikTok, signaling the end for the musical.ly brand with 100 million monthly active users.
“Combining musical.ly and TikTok is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator,” said Alex Zhu, co-founder of musical.ly and SVP of TikTok.
Users of both shortform video apps will be brought together onto a single platform, which keeps the TikTok name. It’ll boast a new user interface and enhanced video creation features.
Existing creators’ accounts will move automatically to the new TikTok app, where creators will keep all of their pre-existing content and fans while get the chance to reach a bigger, more diverse global audience that extends to about 120 million Chinese users.
TikTok confronts some major competition. Facebook launched a feature called Lip Sync Live last month, which lets users share their lip sync performances of such popular songs as Camila Cabello’s “Havana,” Drake’s “God’s Plan” or Ed Sheeran’s “Happier.”
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