Those K-12 schools off according to comScore fall from 57% last Friday to 40% this weekend, but an even harder drop is among colleges, which move from 90% off to 57% off over the same time frame.
Crazy Rich Asians earned $5.5M yesterday, bringing its week’s cume to $44.4M. As we mentioned before, this film will easily get to $100M-$110M stateside, but it will emulate a different gross pattern than DreamWorks’ The Help, another big diversity hit based on a bestselling femme novel. While that movie played deep into the South and even touched churchgoers, Crazy Rich Asians crushes in big cities.
STX’s gross-out puppet Melissa McCarthy comedy The Happytime Murders is making one of summer’s last stands for a genre that has been pained at the box office for some time. The R-rated film cost an estimated $40M before P&A, and tracking has it between $13M-$15M at 3,225 theaters. If it over-indexes, it could be more like $16M-$17M. McCarthy’s New Line femme comedy Life of the Party opened to a ho-hum $17.9M back in May and wound up at $52.8M.
Jim Henson’s son Brian Henson directs off Todd Berger’s script in a story where puppets co-inhabit the human world in modern Los Angeles. Celebrity puppets from an ’80s children show are getting picked off in a killing spree, and it’s up to P.I. and former cop Phil Philips to reteam with his former partner Detective Connie Edwards (McCarthy) to find out what’s going on. Elizabeth Banks, Maya Rudolph and Joel McHale also star.
Many Groundling alums who shared the Melrose Avenue stage with McCarthy during the early aughts also make cameos including but not limited to Mitch Silpa, Damon Jones and McCarthy’s husband Ben Falcone.
A media and audience screening at the Hollywood Arclight on Monday night played to great laughs. At a time when comedies are stale, The Happytime Murders aims to be different. The common comp here is the Seth Rogen- and Evan Goldberg-produced Sausage Party from two Augusts ago, another R-rated comedy that was original involving sexually active supermarket food. That pic launched to $34.2M with a $97.7M final domestic off a 82% certified fresh positive score on Rotten Tomatoes.
Compared to Sausage Party‘s tracking, Happytime Murders has lower awareness in the total and unaided categories, with the movie skewing slightly female; McCarthy’s audience. Sausage Party leaned toward young guys. At present an RT score hasn’t registered yet for Happytime Murders. Previews start tomorrow at 7 PM.
Global Road, mired in financial problems, has the Lakeshore co-production A.X.L. about a robot dog who goes on adventures with a kind-hearted outsider. Blink, and this film will be likely gone soon; tracking has this pic around $3M-$5M at 1,695 locations. No Rotten Tomatoes reviews yet.
Next weekend, believe or not, it’s the end of summer.