Sony Pictures TV chairman Mike Hopkins is reorganizing a number of areas of the company, mostly on the distribution side.

After folding home video into worldwide distribution under Keith Le Goy in February, Hopkins now also is adding global networks operations, which had been reporting directly to him, to Le Goy’s portfolio. The combined global networks/worldwide distribution/home entertainment unit will operate in a territory management model; under which regional heads will have oversight of TV and home entertainment distribution, as well as SPT-owned networks in their respective territories.

Additionally, Hopkins, who was CEO of streaming platform Hulu before joining Sony TV last fall, is joining the other traditional studios like Disney, Warner Bros. CBS with a direct-to-consumer push. The company is creating a unit that combines all direct-to-consumer Sony properties, including Crackle, to be run by Eric Berger, Chief Digital Officer of Sony Pictures TV Networks.

SPT also is looking to ramp back up its once-booming first-run syndication business with US distribution president John Weiser named to a new role, President, First Run Television, which will report directly to Hopkins. In this position, Weiser will work closely with EVP Reality and Syndicated Programming Holly Jacobs for US production, Michael Davies for Embassy Row and Wayne Garvie’s international production teams.

Under the reorganization, which also includes centralizing of networks/distribution operations, only a handful of senior positions are being eliminated as of now. The number of layoffs will likely grow once the various groups are merged.

Here is the internal memo Hopkins sent out this morning, outlining the changes:

in the internal memo by Hopkins:

Hi Everyone,

I wanted to share some important organizational changes taking place across our television networks, distribution and home entertainment units that will fundamentally change the way we operate and manage those businesses moving forward. These changes are part of our ongoing“Reimagining SPE” efforts that Tony announced earlier this year to create a stronger and more agile organization, one that is better able to pivot and capitalize on opportunities in a fast-changing and increasingly complex global marketplace.

Over the next several weeks, we will be reorganizing in the following areas:

  • Combining global networks operations and worldwide distribution/home entertainment into a single business unit operating in a territory management model;
  • Centralizing key services to help drive integrated programming, operations, creative services and sales functions;
  • Establishing a direct-to-consumer unit focused on engaging audiences and building new platforms.

Territory Management Model

Broadly speaking, the new territory management model brings together, under a single local leader, businesses that have been historically separate. With this approach, we gain a more efficient structure giving regional leaders, along with their direct reports in each country, the ability to make smart, strategic business decisions, while keeping local consumers at the core of what we do.

With this change, we are appointing leaders within each region, under the leadership of Keith Le Goy. These regional leaders will have oversight of television and home entertainment distribution, as well as management of SPT-owned networks in their respective territories. Leadership and approach by region will be as follows:

  • In Europe, the newly combined organization will be led by Mark Young (WE) and John Rossiter (CEEMA).
  • The APAC region will be overseen by Ken Lo.
  • Alex Marin will oversee operations in LATAM and Canada.
  • In addition to her responsibility for US cable, Flory Bramnick will now take on US syndication duties and advertiser sales. Jason Spivak will oversee management of US home entertainment, pay TV and SVOD sales.
  • Paul Littmann will continue to oversee our global deals and emerging clients across the distribution, home entertainment and networks businesses.

We are also re-energizing our first-run syndication business, and John Weiser will step into a newly developed role, President, First Run Television, reporting to me. In this position, John will be focused on identifying and selling first-run syndication properties partnering with Holly Jacobs for US production, Michael Davies for Embassy Row and Wayne Garvie’s international production teams.

Our India channels operation, led by NP Singh, will begin to oversee television distribution in India. NP will continue to report to me.

Centralized Services

Moving forward, we are bringing key global networks functions under one centralized services unit based in Culver City. TC Schultz, reporting to me in a newly created role of EVP, Networks Operations, Programming & Strategy, will move back to Los Angeles to oversee programming, tech operations and creative services.

Additional services will be centralized under Keith as follows:

  • Distribution operations will be led by Angel Orengo, who relocates to Los Angeles for this new role from his previous stint as EVP, Distribution for EMEA.
  • Distribution strategy and content management will be led by Mike Wald, with the added oversight of content acquisition, content partnerships and global partner marketing.
  • consumer insights and innovation unit, focusing on sales strategy, data and process engineering across distribution and home entertainment, will be led by Kim Overall.
  • Lexine Wong will continue to lead home entertainment marketing.

Direct-to-Consumer

Finally, in keeping with our goal of connecting directly with our viewers and increasing our understanding of how to engage with them, we are forming a new unit of direct-to-consumer properties, including Crackle, Funimation, Film1 OTT and Animax on demand, that will be overseen by Eric Berger, reporting to me. Takiyama-san, who leads Animax and Animax on demand, and Gen Fukunaga, who leads Funimation, will continue to be an important part of our global anime effort. In addition, Eric will continue to oversee our US channels businesses – getTV, Cine Sony and Sony Movie Channel.

I understand that these changes, following the restructuring earlier this year, will be a significant adjustment for many of you. We’ve had to make some difficult decisions but they were important moves as we reorient our business to align with the realities of today’s marketplace.

I look forward to speaking with you and answering any questions you may have when we meet later today.

Mike