Discovery’s 30th anniversary Shark Week is just around the corner and, on July 1 the network unveils the latest promo in its clueless celebrities – or, as Discovery calls it, its “fans in all sort of high places” – campaign.
This time it’s famed snowboarder Shaun White who thinks he’s been signed by the network to star in his own week – Shaun Week.
Shaq O’Neal suited up for Discovery’s first Shark Week 2018 promo in April; Shania Twain thought it was Shania Week in June.
The marquee summertime event that debuted in 1988 is “television’s longest running must-see summer tent pole event,” Discovery boasted.
Discovery Channel has promised more than 19 hours of special “shark & awe” programming, beginning July 22, to celebrate the 30th anniversary. That will include looks at far-flung shark-infested places, more celebrity athletes, and the sharks from ABC’s Shark Tank.
Getting back to the clueless-celeb promos, who did it best?:
Here’s Shaq’s promo:
And here is Shania’s spot:
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