The CW once again is the first broadcast network to close its upfront sales for the upcoming 2018-2019 TV season, seeing increases in both CPMs and overall volume.
According to sources familiar with the situation, the CW logged CPM increases in the 10%-11% range. The network also saw volume increases of about 15% with 80% of its inventory sold. The rise in volume likely is related to the extra inventory from the CW’s move to reclaim Sunday as a night of network programming this coming fall.
According to sources, there’s been strong response from advertisers to the addition of an extra night of programming. Among the shows providing sparks were Black Lightning and Riverdale, we’re hearing, as well as incoming shows All American from Berlanti Prods. and the Charmed reboot for its name recognition.
The CW is an early pioneer in multi-platform sales.