Digital media company Studio71 unveiled a slate of original programming today that includes new content from comedian Lilly Singh and Dwayne Johnson’s Seven Bucks Digital Studios, as well as a partnership with Fine Brothers Entertainment, the studio best known for its popular React series of YouTube videos.
Singh, who has attracted 13 million subscribers to her YouTube channel Superwoman, plans to work on longer-format and more highly-produced content. She will return this holiday season with her 12 Collabs of Christmas where Lilly has previously collaborated with hot stars like John Legend, Karlie Kloss, Chelsea Handler, Will Smith, Nick Jonas and more.
Seven Bucks Digital Studio, the digital division of Dwayne Johnson’s and Dany Garcia’s Seven Bucks Productions, plans to develop programming tied to the actor’s movie campaigns. One body transformation series anchored by Dwayne Johnson’s strength, conditioning and nutrition coach, who will give audiences a behind-the-scenes look at the workouts and diet regimens that help the actor transform his body for each new film role.
Fine Brothers Entertainment, the studio that produces 15 serialized shows each week for some 30 million subscribers, will create three new shows: Measure Up, in which teens, parents and older generations form teams to compete in a battle to guess a product’s price, Poker Face, elicits internet challenges to see if the audience and players can guess who’s lying, and Will a Baby, which places a baby in unusual situations (like, say, eating a lemon) to see what they’ll do.
Studio71’s content can be found on more than 30 video platforms, including Amazon Prime, Facebook Watch, Instagram and YouTube. Its pitch to brands this week during the NewFront presentation is that its content is safe for advertising.