Warner Bros./Village Roadshow’s gender swap all-star heist comedy Ocean’s 8 arrived on tracking this morning with industry projections indicating that the pic could open to $45M when it opens on June 8. Some tracking firms have the all femme pic at $30M, but it will come as no surprise if Ocean’s 8 debuts at the level of Sony’s all-girl reboot Ghostbusters ($46M opening, $128.3M domestic, $229.1M WW).
While Ghostbusters was not a commercial success off a reported $144M production cost, and fans were divided over the franchise flipping from all-male leads to all-female, Ocean’s 8 arrives with less baggage: Not only is the movie cheaper at an estimated $70M, but moviegoers are less precious about the property and the fact that it’s going all-femme.
First choice and definite interest for Ocean’s 8 is the strongest among women over 25, while females under 25 are best in unaided awareness (the survey sector that indicates how strong the buzz is on a title among those who are unprompted in polling; a priceless stat off which studios buy their TV ads). In overall audience tracking in definite interest and first choice, Ocean’s 8’s respective scores of 43 and 6 are very close to Ghostbusters’ numbers (44,5) and ahead of The Heat (33,5), Spy (37,3) and Girls Trip (34,5).
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Ocean’s 8 opens against Global Road’s Hotel Artemis and A24’s Hereditary.
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