Meredith gave its venerable stable of Time Inc.-fortified magazine brands, including People, Better Homes and Gardens and Shape, a millennial make-over today at the Digital Content NewFronts in New York City.
The presentation is the first chance since the Time Inc. acquisition last year for Meredith to showcase its brands and reach. It emphasized the appeal of these well-known publications to a specific demographic advertisers covet — millennials.
“Meredith now has 42 trusted and iconic brands, at-scale reach against highly coveted audiences like Millennials and Latinas, unique and actionable insights, and immersive cross-channel experiences that drive impactful results and make a difference for consumers, advertisers and the world,” said Jon Werther, president of Meredith’s national media group, in an announcement.
Meredith has opted to put certain cornerstone Time Inc. properties on the market, including Time, Fortune and Money. By and large, the ones it has retained fit more securely into the female-skewing lifestyle wheelhouse that the Iowa-based company has operated in for decades.
At the NewFront, the publisher touted its “brand-safe” environments, an indirect knock on the offensive content that has given online video giant YouTube headaches. And it introduced an advertiser-friendly video offering called Meredith Stories, that will allow brands to follow readers from print to mobile devices and onto social media platforms like Facebook, Instagram and Snapchat.
Meredith unveiled a new programming slate that will live across Meredith’s digital properties, including Search History, hosted by stand-up comedian Michelle Collins, who will peruse the phones of unsuspecting bystanders to find awkward text conversations, questionable selfies and more. It premieres June 5 on PeopleTV.com and on the PeopleTV app.
Badass Women spotlights those who don’t often find themselves the focus of media attention. This video series accompanies InStyle’s monthly print and digital feature about inspiring women who are breaking barriers, speaking their minds and doing unparalleled work in their fields.
Better Homes and Gardens, Food & Wine, and Eating Well will go beyond recipes and deliver Food with Purpose, series that profiles change-makers in the food industry. It promises to change the way you look at food one neighborhood at a time.
The documentary series Beyond the Storm, from Southern Living, tells the stories of the heroes who step up in the wake of disaster to assist the rebuilding effort in their home towns, like Houston Texans’ defensive end JJ Watt, who has raised over $37 million for Harvey relief.
Live from PeopleTV’s Hollywood studio, Chatter, brings the latest trending topics from the worlds of entertainment and pop culture to Twitter. Emmy award-winning television host Rocsi Diaz will break down the biggest moments of the day, with interactive viewer tweets and in-studio celebrity guests. It airs weeknights at 8 PM ET on Twitter.
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