Warner Bros. Digital Networks has tapped Rena Liu as General Manager of DramaFever. In this role, Liu will oversee all operations, including content, marketing, revenue and product at DramaFever, as well as lead business development and strategic growth for the company. Liu will report to recently announced General Manager of Warner Bros. Digital Labs, Patty Hirsch.
Liu also announced the launch of DramaFever Journeys, a new vertical on the service that includes a curated selection of unscripted programming centered entirely around relationships and romance. Beginning today, certain seasons of The Bachelorette and The Bachelorette Australia, are available for streaming via a licensing agreement with Warner Bros. Domestic TV Distribution. Included are all episodes of The Bachelorette seasons 8, 10, 11, 12, and, for the first time on demand in the U.S., the third season of The Bachelorette Australia.
Liu was previously head of Warner Bros. Digital Labs’ business operations and strategy. Before joining DramaFever, Liu held a number of roles at NBCUniversal, helping executive leaders across Film, Ad Sales and Cable Entertainment divisions develop key strategic initiatives through a shifting media landscape.
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“I couldn’t be more thrilled to lead DramaFever at such an exciting time when more and more people are looking for the kind of feel-good, boundary-breaking entertainment we offer,” said Liu. “Millions of fans have made DramaFever the leading destination for addictive rom-com content from Korea and across East Asia, and we are excited to welcome a whole new audience that love series that are just as addictive, romantic and funny as our beloved K-dramas.”
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