MTV has tweaked its scheduling plans for Total Request Live after announcing last month that it was planning to expand the franchise with daily morning and late night shows this summer.
Staring in June, the network was supposed to add an hourlong daily morning edition, titled Total Request A.M., which will be very music-driven with limited commercials and will feature musical performances, celebrity interviews and a music video countdown. The launch of the hourlong daily morning TRL edition, co-hosted by MTV News veteran Sway Calloway, has now been moved up to Monday, April 23.
The afternoon TRL, which had been scheduled to return from a planned hiatus this coming Monday, April 9, will be kept on the bench for two more weeks and will come back on April 23, to air in tandem with Total Request A.M. There will be a format change — in the afternoon MTV will have a two-hour TRL themed block from 3-5 PM instead of the TRL afternoon show, which started as hourlong before being trimmed to half-hour in January.
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The half-hour late-night edition of TRL, Total Request LateNight, which launched in February, will continue to air Monday and Tuesday at 11 PM before expanding to three nights in the summer and four nights by the end of the year.
All three TRL linear shows on the network will also have digital versions on digital and social media.
MTV’s long-running video countdown show Total Request Live originally premiered in 1997 with Carson Daly as the host, where viewers would vote on the top music videos of the day. It later grew into a massive spectacle, filming live in MTV’s Times Square studio and was rebranded TRL. The hour-long show aired daily and became a hot spot for musicians as well as stars from TV and film. Daly left his hosting duties in 2003 and the position was taken over by various VJs until it ended in November 2008 with a three-hour Total Finale Live special.
MTV relaunched TRL in October 2017 to mixed reviews and modest ratings but MTV brass have called it a success when factoring in both its linear and digital performance. Like its predecessor, the new version airs daily from a newly revamped Times Square Studio with hosts that have included Amy Pham, D.C. Young Fly, Erik Zachary, Lawrence Jackson and Tamara Dhia, and correspondent Liza Koshy.
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