Tracy Morgan’s return to television brought big ratings to TBS on Tuesday. The premiere of The Last O.G., also starring Tiffany Haddish and executive produced by Jordan Peele, drew 1.8 million total viewers, with 882K in the key 18-49 demo in Live+same day. That marks the biggest cable comedy premiere since 2016, the largest scripted cable comedy premiere since 2015 and the strongest TBS original debut ever, according to the network and Nielsen.
The total-viewers number is projected to hit 1.25 million in Live+7. In addition, more than 6.9M total viewers (3.3M 18-49) tuned into the show over a three-night, five-telecast launch on TBS and TNT following the NCAA Men’s Basketball Final Four.
The numbers are a boon for TBS, which picked up the series after it was passed on by FX in the pilot script stage. It then was redeveloped at TBS.
The Last O.G. centers on Tray (Morgan), an ex-con released from a 15-year prison stint to a changed and unfamiliar world. Returning to his newly gentrified Brooklyn neighborhood, Tray discovers that his former girlfriend Shay (Haddish) is married to another man and has been raising Tray’s twins, who he never knew existed.
The series is executive produced by Morgan, Peele for Monkeypaw Productions, Eric Tannenbaum, Kim Tannenbaum, John Carcieri and Joel Zadak of Principato Young.
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