The broadcaster revealed that it struck a deal with All3Media International to adapt the non-scripted format at Mip TV. The series is produced by British producer Spun Gold, responsible for doc The Return of Courtney Love, and started as a a one-off documentary to mark the 20th anniversary of the Simon Beaufoy-penned, Robert Carlyle-fronted movie.
The show, which was originally presented by Pointless host Alexander Armstrong and choreographer Ashley Banjo, follows a group of famous men as they learn to striptease and culminates in a performance in an episode of Tonight at the London Palladium. It averaged an audience of 5.4 million earlier this year and was a particular draw with women.
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The show returned in the UK with a female version and the Australian version will be hosted by comedian Shane Jacobson
In addition to the Australian adaptation, the producers, which are represented by ICM Partners in the U.S., are looking at how they can remake the show for U.S. broadcasters and whether to keep the documentary tone or ramp up the entertainment element.
Daniela Neumann, MD of Spun Gold said: “The Real Full Monty is a big show with warmth, humour, joy and real emotion. And at its heart is an important message about the need for all of us to check ourselves regularly and not be afraid to talk about concerns we might have regarding cancer. We were inundated with messages from people saying that as a result of watching the show they got checked out and prevented a potentially fatal late diagnosis, so I’m incredibly proud that this deal with Seven Network and all3media international will provide the same opportunity to raise awareness but also bring great fun in a big entertainment show.”
Maartje Horchner, EVP Content at All3media international, noted, “We are delighted to continue our successful first look agreement with the team at Spun Gold – this great partnership has enabled us to represent an impressive roster of diverse and innovative content in the global market. The Real Full Monty is a perfect example of their strong sense of entertainment, and we’re pleased to find a partner in Seven for this fantastic series, in addition to the sales listed. We are also confident of a French version of the show via Pernel, with a format option signed on the eve of Mip Tv.”
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