Sony Pictures Entertainment is getting in the game with NBA superstar Stephen Curry, signing the Golden State Warriors guard to a multi-year development and production deal covering film and TV. The pact is Sony’s biggest-ever media deal with an athlete.
Based on the Sony Pictures studio lot in Culver City, Curry’s newly formed production company Unanimous Media will develop and produce film and TV projects with a focus on family, faith and sports themes. The deal will extend to opportunities in partnerships, electronics, gaming, and virtual reality. Unanimous was co-founded by Curry, CEO Jeron Smith and Chief Creative Officer and Erick Peyton. WME brokered the deal.