Siren has made a splash for Freeform. The two-hour premiere of the mermaid drama on March 29 drew Freeform’s strongest ratings in more than two years for a drama series launch, according to Live+3 stats. The series set records among total viewers (1.54 million), Adults 18-49 (743,000/0.58), Women 18-49 (483,000/0.75), Adults 18-34 (396,000/0.57), Women 18-34 (279,000/0.80) and Persons 12-34 (510,000/0.54) – the highest since Shadowhunters on January 12, 2016.
The series opened as Thursday’s No. 1 program on cable among Women 18-34 and Females 12-34 (366,000/0.79) and No. 1 scripted cable program with Women 18-49.
The 8 PM telecast also ranked as the No. 2 drama series launch on basic cable of the 2017-18 season so far among Women 18-34 and Females 12-34, behind only AMC’s The Walking Dead-led The Terror, according to Nielsen and the network.
In Live+3, the premiere episode drew 4.3 million views across linear and digital platforms, making the series the best digital drama debut in Freeform history. After three days of delayed viewing the new drama nearly doubled its L+SD numbers in Adults 18-34 (+98%), Adults 18-49 (+91%), and Persons 12-34 (+90%). Freeform says it was the biggest L+3 increases of any Freeform drama debut in Total Viewers (+77%), Adults 18-49 (+91%), Women 18-49 (+88%) and Persons 12-34 (+90%).
Siren also was Thursday’s No. 1 most social scripted cable series with 170,000 engagements across Twitter, Instagram, Facebook and Tumblr.