Cinemark has renewed its 3D global agreement with RealD through December 2022. The announcement was made jointly today by Cinemark CEO Mark Zoradi and RealD President of WW Cinema and COO, Travis Reid.
Cinemark was an early champion of the 3D format and one of RealD’s first major customers when the company launched in 2005. Currently, there are more than 3,000 RealD projection systems installed in the Cinemark circuit. During the term of the pact’s extension, Cinemark will be installing RealD 3D systems in all new-build theatres.
3D continues to rally in burgeoning foreign theatrical markets like Russia and China where it drives tickets sales. Recently, 57% of the global $522M box office for Warner Bros./Village Roadshow’s Ready Player One came from the 3D format with RealD responsible for $80M of all ticket sales.
“Cinemark is thrilled to extend our strategic partnership with RealD,” stated Mark Zoradi, Cinemark’s CEO. “We continue to believe the visual effects of 3D can enhance the on-screen action and further immerse movie-goers into the developing storyline of the film. RealD’s technology is first-rate and we value the collaboration with them over the years to ensure Cinemark is among the best and the brightest 3D technology in the industry.”
“Cinemark was an early advocate of RealD; their loyalty and commitment has never wavered as they recognized the excitement and added value 3D brings to their theatres,” said RealD’s Reid. “Their long-standing relationship with us is predicated on the highest level of customer satisfaction and demand in their RealD equipped locations. We are extremely pleased to continue collaborating with the Cinemark team as they consistently seek dynamic ways to move the business forward and enhance the overall movie-going experience.”