During the inaugural invitation-only NAB Show Senior Leadership Summit in Las Vegas, it was revealed that the majority of media leaders remain optimistic about the future of linear television despite the changing landscape of how audiences consume television.
A SmithGeiger survey of media leaders from across the broadcasting, entertainment, finance and tech sectors saw the strength in content creation with the recent success of the Roseanne revival. All the while, station group heads found the survey encouraging as it showed local TV as a number one source of news across all key 18-54 demos despite the current “fake news” landscape.
SmithGeiger President & Co-Founder Seth Geiger and Nicole Bergen, Founder & Chief Researcher of SmithGeiger’s Elevate shared viewer survey results during their “Future of the Industry” presentation. The survey found that 57% of 79 leaders surveyed report being generally optimistic about the media industry overall. When it comes to local news, 53% of those surveyed believed that local news programs are their No. 1 most trusted source of news.
Among other major takeaways of the media survey, SmithGeiger found embracing changes driving the media landscape to be the industry’s No. 1 challenge. Executives were optimistic and felt that they were able to manage many but not all challenges. Moving forward, they see the industry’s challenge to expanding what TV does so well to every other platform.