After shaving 10 big-city AMC locations from its app in New York, Boston, San Diego, Washington D.C. and Los Angeles, MoviePass now is covering all AMC locations, Deadline has confirmed.
MoviePass told us back in January that it pulled less than 2% of AMC’s locations because the chain didn’t want to collaborate with the monthly movie-ticket service. MoviePass was seeking a cut of concessions and ticket sales as it drove business to AMC’s venues. You can read the statement made in January by Ted Farnsworth, CEO of MoviePass parent Helios & Matheson here.
According to a MoviePass insider today, the company claims that the kibosh on AMC wasn’t so much a ban but rather a test of their consumers’ ticket-buying habits. Essentially, by turning off the spigot, MoviePass got to see how that impacted moviegoer traffic to other competitors and claims that they saw a spike in overall business of 23% in the four days following the AMC block.
So in the wake of MoviePass landing an exhibition agreement with Landmark Theatres, have talks resumed with AMC for the movie-ticket service to get a cut? We understand that talks have not resumed — but MoviePass is hopeful.
HMNY, MoviePass’ parent company, closed up 16% today at $2.98. MoviePass counts 2 million monthly subscribers.
Variety first had the news about about MoviePass’ fence mending with AMC.