The production company, which is run by Ben Winston, Leo Pearlman, Gabe Turner, Ben Turner and Corden, is to develop and pitch adaptations of the show for English-language broadcasters.
The format sees two teams compete to try and convince a celebrity jury that they are telling the truth with a series of unbelievable stories.
It was originally produced by Tuvalu Media and Newen Group’s CCCP for Dutch public broadcaster NPO and ran as a weekly 40-minute show in September 2017 before being recommissioned for a second season. It is sold internationally by Newen Distribution, the sales arm of the TF1-backed business.
Pants on Fire is the latest entertainment format for Fulwell 73, which produced Sounds Like Friday Night for the BBC and has stepped up its development of original ideas in the genre.
“Pants on Fire is a great entertainment format which we think will be a winner in the UK and US, It’s a fun dynamic show, whose combination of unbelievable stories, comedy talent and entertainment is the perfect fit for Fulwell as it’s what our popular entertainment shows are all about,” said Pearlman.
“We are delighted to be partnering with Fulwell 73 on such a fun and distinctive show as Pants on Fire that stands out thanks to its creativity,” added Malika Abdellaoui, Managing Director of Newen Distribution.