The new effort includes a GMA Facebook community, “We Are GMA,” which Goldston described as a place to talk with other GMA viewers about topics in the news and on the show.

Announcing the “vital extensions of GMA,” Goldston gave a nod to show Terry Hurlbutt who has been VP/GM Digital for GMA since last July and who spearheaded the project announced today, as well as Colby Smith, VP ABC News Digital.