20th Century Fox distribution boss Chris Aronson during the studio’s CinemaCon presentation unveiled a licensing pact with Kino Industries’ CtrlMovie technology, which will allow in-theater audiences to control characters’ actions throughout a film “allowing them to choose what happens next and see the consequences of those choices play out on the big screen.”
Fox will utilize the technology for its upcoming Choose Your Own Adventure, a film based on the 1980s book series that sold more 265 million copies worldwide. It’s currently in development with John Davis and John Fox of Davis Entertainment, Greg Berlanti and Sarah Schechter of Berlanti Productions, and Shannon Gilligan of the book brand Chooseco attached to produce.
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“We’re dedicated to providing incredible motion picture experience,” Aronson said today. “It’s so important that we are genuine partners and not adversaries. There’s a need for collaborators in this industry, not so-called disruptors. There’s a big difference between disrupting and destructors, and I know we all know the difference.”
He affirmed the studio’s commitment to “building and growing this business together” before introducing a preview of the latest venture.
Kino Industries principals Chady Eli Mattar, Scott C. Silver and Tobias Weber will serve as executive producers on Choose Your Own Adventure, which is being overseen at the studio by Mike Ireland.
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