Athreya will add series development for Boomerang while continue to oversee scheduling, acquisitions, and the strategic positioning of programming content across all branded linear and non-linear program platforms for Cartoon Network and Boomerang. Athreya is based in Atlanta and will still report to Sorcher.
“Vishnu’s approach to an evolving and challenging marketplace has had a great impact on our content strategy, and we look forward to seeing him extend that expertise into building Boomerang’s development pipeline,” said Sorcher.
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Athreya first joined Turner Broadcasting’s kids channels Cartoon Network, Toonami, POGO, Boomerang and Cartoonito in Asia Pacific,where he was instrumental in driving Cartoon Network to a leadership position in the market. He joined Cartoon Network in 2014, acting as the departmental lead for long-range calendar planning. He was also charged with developing creative strategies for on-air stunts and special events surrounding the networks’ growing library of original, acquired and classic animated programming.
Athreya earned a post graduate diploma in communications from the Mudra Institute of Communications in Ahmedabad, India. He also holds a bachelor’s of science degree in chemistry from St. Stephens College in Delhi, India.
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