The Daily Show host Trevor Noah has signed a long-term deal with Viacom for his Day Zero Productions to create TV, movie, digital and shortform projects. Under the strategic partnership, the Comedy Central parent also will invest in Day Zero.
First up is a previou Paramount Players feature adaptation Noah’s memoir, Born a Crime: Stories from a South African Childhood, which was announced last month. Oscar winner Lupita Nyong’o is attached to star as Trevor’s mother, Patricia. Noah will produce the project through Day Zero alongside Norman Aladjem, Derek Van Pelt and Sanaz Yamin of Mainstay Entertainment, and Nyong’o through her Eba Productions. South Africa native Liesl Tommy, who earned a Tony nomination for her work directing Nyong’o in the play Eclipsed, will direct the film.
“Working with the best, most versatile talent in the entertainment industry is a strategic priority for Viacom,” President and CEO Bob Bakish said, “which is why we are thrilled to expand our relationship with Trevor and his creative team at Day Zero with this cross-house partnership. Trevor’s creative sensibilities and ability to drive the cultural conversation around issues that matter to our young, global audiences make him an ideal partner for Viacom across every screen we serve.”
Said Noah: “I’ve found a strong and incredibly valuable partnership in Viacom. Our shared vision of bringing diverse cultural conversations and exciting creative projects to the forefront of the entertainment industry and to our constantly expanding audience, continues to strengthen our relationship.”
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