“Following many conversations together about next directions and future opportunities, Nickelodeon and our long-time creative partner Dan Schneider/Schneider’s Bakery have agreed to not extend the current deal,” Nickelodeon and Schneider said in a joint statement to Deadline. “Since several Schneider’s Bakery projects are wrapping up, both sides agreed that this is a natural time for Nickelodeon and Schneider’s Bakery to pursue other opportunities and projects.
“Dan and his Schneider’s Bakery team have created a string of lasting, groundbreaking hits over the years including iCarly, Drake & Josh, Victorious, Kenan & Kel and the current number-one hit show on Nickelodeon, Henry Danger, the statement continued. “We thank Dan and his Schneider’s Bakery producers, executives and social media team for their immeasurable contributions to Nickelodeon, and we wish them the best in their future endeavors. And Dan and Schneider’s Bakery are proud of the work they did together with Nickelodeon and will always remain big fans of the network.”
The decision comes as Nickelodeon has opted to cancel Schneider’s latest series, Game Shakers after three seasons. I hear the network intends to move forward with a fifth season of Schneider’s remaining live-action Nick series, Henry Danger. (He also has the animated The Adventures of Kid Danger, whose future is unclear.)
“After three seasons and 63 episodes, Nickelodeon has wrapped production on its live-action series Game Shakers,” Nickelodeon said in a statement to Deadline. “We are proud of the show’s success, and our dedicated and talented cast and crew. Premieres will continue to air throughout 2018.”
Among other things, I hear there had been multiple complaints of abusive behavior against Schneider filed by members of his staff.
Schneider has been Nick’s top creator/showrunner of live-action comedy hits for the past two decades. He is credited in part with discovering such young actresses as Ariana Grande, Amanda Bynes, Jami Lynn Spears and Victoria Justice who were cast as leads of his series.
But along with all his success, for years Schneider had been under a cloud of suspicion over the treatment of some younger stars of his shows. Among the things that have raised eyebrows are his tweeted photos of the toes of his young female stars. Additionally, there have been issues with bloated budgets and long production days on Schneider’s shows.
Schneider has had well documented temper issues for years. I hear there was a flareup last week during a meeting he had with Nickelodeon executives where they indicated to him that Game Shakers was not getting renewed for a fourth season. Sources say that Schneider’s reaction was, at least in part, due to the fact that Game Shakers was about to wrap production on its third season the following day with a cliffhanger season finale, which would leave fans without closure.
I hear at the meeting Schneider also was told that, with his other Nick comedy, Henry Danger, on hiatus, another show (I hear it’s Austin & Ally creators Kevin Kopelow and Heath Seifert’s new Nick series, Cousins for Life),would move into the production space in the Nickelodeon-owned Burbank studios which has housed Schneider’s series exclusively for the past few years. Sources say that Schneider objected to the prospect of having to share the office and production space with the non-Bakery show.