Monthly movie ticket subscription service MoviePass announced an agreement today with Wagner/Cuban Companies’ Landmark Theatres.
Through this agreement, MoviePass will be integrated into Landmark Theatres’ ticketing system. MoviePass members who use the service at Landmark Theatres will be able to take advantage of added benefits and features including e-ticketing, advanced screening reservations, and in-app seat selection. That latter option is a new one for MoviePass as the service initially didn’t work with RSVP seat venues, however, they’ve been aiming to provide better accommodations for their members. MoviePass currently counts over 2 million members nationwide and Landmark Theatres operates 255 screens across 53 theaters across 27 markets nationwide including Florida, Illinois, Los Angeles, Maryland, Michigan, Minnesota, New York, Texas, and Wisconsin.
“We are excited to offer MoviePass customers access to our Landmark Theatres,” said Mark Cuban in a statement. “”There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theatres.”
“Our relationship with Landmark represents another milestone achievement in our journey to enhancing the current movie theater ecosystem,” said Bernadette McCabe, Senior Vice President of Exhibitor Relations & Business Strategy at MoviePass. “It’s another step towards educating exhibitors on how we can work together in a mutually beneficial way to create a valuable and cost-effective experience for moviegoers.”
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