UPDATED with Ingraham announcement: “A blessed Good Friday and Passover to all of you; I’ll be off next week for Easter break with my kids,” Laura Ingraham said at the end of Friday’s The Ingraham Angle, adding that guest hosts would fill in while she’s off.
About a dozen advertisers having moved their ads off her show over her mockery of a Parkland school mass shooting survivor calling for more gun control measures, Ingraham’ Friday pre-planned-vacation news immediately triggered media comparisons to that time Fox News Channel star Bill O’Reilly said similarly he was taking a previously planned break as advertisers were bailing from Fox News Channel’s flagship show, The O’Reilly Report.
But that ad pullout had come in reaction to a New York Times report clocking the millions of dollars in settlements that had been paid out by O’Reilly’s parent company and the host himself to settle harassment complaints over the years. O’Reilly never returned to air on the network as host.
Ingraham, isn’t in O’Reilly territory. She’s in a battle with David Hogg, who she had dissed in a tweet, saying he whined after he got rejection notices from four colleges to which he had applied. Hogg responded with a call-to-action to her advertisers to pull their ads. She apologized after some sponsors took Hogg’s suggestion. Hogg rejected that apology as being based on nothing but lost commerce, saying he would accept an apology from her only when she denounced what he called the way in which her network has been mudslinging at him and his schoolmates as they call for more gun control measures. “It’s time to love thy neighbor, not mudsling at children,” Hogg scolded.
Meanwhile, the list of advertisers who have exited Ingraham’s show now exceeds a dozen, with the addition of Liberty Mutual and Miracle Ear.
Hogg had a message for Ingraham after news of her weeklong vacation broke Friday night.
Previous: Laura Ingraham fans have launched an #IStandWithLaura boycott of the growing number of advertisers who have moved spots out of her Fox News Channel show.
Jenny Craig, Atlantis Paradise Island resort, and Office Depot, are moving ads out of the primetime show, according to published reports, which would bring the tally to a dozen announced sponsors, including some that have done so since Ingraham apologized to Parkland high school shooting survivor David Hogg “in the spirit of Holy Week.”
Meanwhile, Hogg on Friday morning told CNN he found it “disgusting” that Ingraham had “basically tried promoting her show after ‘apologizing'”; he continued to push his followers to contact her advertisers in the interview.
But Ingraham fans launched a counteroffensive, #IStandWithLaura boycott of advertisers who pull spots from The Ingraham Angle:
Nutrish, Rachel Ray’s pet-food company, is credited with being first to pull ads from The Ingraham Angle, issuing a statement saying “We are in the process of removing our ads from Laura Ingraham’s program.”
“Thank you,” Hogg tweeted.
TripAdvisor joined the exodus, explaining in a statement first published by Politico, “In our view, these statements focused on a high school student, cross the line of decency.”
Wayfair, Expedia, Nestle, Stelara manufacturer Johnson & Johnson, Jos. A Bank, and Stitch Fix followed suit. Also Hulu:
The fracas started when Ingraham picked up on mockery of Hogg’s tweet about being rejected by some colleges to which he had applied:
“David Hogg Rejected By Four Colleges To Which He Applied and whines about it,” Ingraham wrote. “(Dinged by UCLA with a 4.1 GPA…totally predictable given acceptance rates.)”
Hogg responded in a tweet asking who are her biggest advertisers:
He quickly followed that with this:
Thursday she apologized when companies began announcing they were pulling spots from her program.
Her apology had been expected to nip the advertiser exodus in the bud, while putting other TV pundits on notice, lest future trashing of school shooting survivors be brought to the attention of advertisers.
In a tweet, however, Ingraham credited Holy Week, not advertiser bailout, with her apology:
“Any student should be proud of a 4.2 GPA —incl. @DavidHogg111,” Ingraham wrote in her tweet of atonement. “On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland.”
She followed that with a line claiming her show had been first to have Hogg on the air, and inviting him back for a “productive” discussion:
Hogg, who is among those Parkland students advocating for more gun control measures after 17 people were killed in his school by a former student with a semi-automatic rifle, was having none of it, declining Ingraham’s apology, which he dismissed as an effort to save her advertisers.
“#ShutUpAndBeObjective,” Hogg tweeted Thursday, playing off Ingraham’s previous suggestion that LeBron James should “shut up and dribble” after James criticized President Donald Trump.
Hogg also retweeted one of his sister, Lauren Hogg’s tweets in which she suggests the apology lacked a certain sincerity coming, as it did, after advertisers began to bail.
“I 100% agree an apology in an effort to save your advertisers is not enough,” Hogg informed Ingraham. “I will only accept your apology if you denounce the way your network has treated my friends and I in this fight. It’s time to love thy neighbor, not mudsling at children.”
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.