The show, Brawler, will offer Snapchat users a deep-dive into the minds of ancient and modern warriors. Each episode will showcase a fighting style from a different locale, from a modern-day Ju Jitsu Master demonstrating the Zen fighting style in New York, to a legendary boxing coach schooling pupils in a Los Angeles ring to a Silat Master showing off his rapid-fire martial arts style in Malaysia.
Brawler premieres at 6 a.m. Eastern Friday, March 16, on Snapchat’s Discover platform, with new episodes appearing at that same time on Friday mornings. Previous episodes can be found using Snapchat’s Search feature.
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The show was conceived and shot for the social media platform, which reaches 187 million daily active users around the world. Brawler marks the first collaboration of STXdigital, a division of Robert Simonds’ global media company STX Entertainment, and Uproxx Media Group, which produces and distributes content for millennial males.
“We’re excited to co-produce Brawler with Uproxx, one of the most trusted content brands for millennials,” STXdigital COO Rich Sullivan said in a statement. “They have a very talented creative team and we look forward to co-producing more original content with them.”
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