Tiffany Haddish doesn’t just like Groupon — she loves it. And that brand support just landed her a starring role with the company. The Girls Trip breakout and recent Saturday Night Live host is the new spokesperson for a series of Groupon ads, including its first Super Bowl commercial in seven years, which airs next month.
The 30-second ad from O’Keefe Reinhard & Paul will air during the fourth quarter of the Big Game on February 4.
“Nobody knows Groupon like I know Groupon,” Haddish said. “I’ve been speaking out for them for years. In fact, I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”
The company said Haddish ranks in the top 1% of most frequent Groupon purchasers and has been a strong advocate with her fellow celebrities and co-stars. On Jimmy Kimmel Live! recently, she talked about taking a Hollywood A-list couple on a Groupon-bought swamp tour experience while filming Girls Trip in Louisiana.
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“We’re thrilled to have one of the hottest names in entertainment as our new spokesperson,” Groupon Chief Marketing Officer Vinayak Hegde said. “Tiffany’s award-winning talent and well-known passion for our brand make her the perfect choice to serve as the face of Groupon.”
Here is the announcement, video-style:
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