Tiffany Haddish doesn’t just like Groupon — she loves it. And that brand support just landed her a starring role with the company. The Girls Trip breakout and recent Saturday Night Live host is the new spokesperson for a series of Groupon ads, including its first Super Bowl commercial in seven years, which airs next month.
The 30-second ad from O’Keefe Reinhard & Paul will air during the fourth quarter of the Big Game on February 4.
“Nobody knows Groupon like I know Groupon,” Haddish said. “I’ve been speaking out for them for years. In fact, I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”
The company said Haddish ranks in the top 1% of most frequent Groupon purchasers and has been a strong advocate with her fellow celebrities and co-stars. On Jimmy Kimmel Live! recently, she talked about taking a Hollywood A-list couple on a Groupon-bought swamp tour experience while filming Girls Trip in Louisiana.
“We’re thrilled to have one of the hottest names in entertainment as our new spokesperson,” Groupon Chief Marketing Officer Vinayak Hegde said. “Tiffany’s award-winning talent and well-known passion for our brand make her the perfect choice to serve as the face of Groupon.”
Here is the announcement, video-style: