UPDATE, 9:50 AM: The parties are all over, the hangovers are kicking in for winners, nominee and attendees, and the final numbers are here for last night’s Golden Globes.
With a 5.0 rating among adults 18-49 and 19.0 million viewers, the Seth Meyers-hosted shindig is down from last year’s Jimmy Fallon-fronted ceremony, declining 11% in the demo and 5% in total viewers. The often tepid 75th Golden Globes was still the most watched award show since last year’s Oscars, but in the demo it fell to a six-year low to match 2012’s results.
Among total viewers, the math was a bit kinder to the Comcast-owned net and the HFPA. Lacking direct competition from an NFL overrun on another network, last night’s Globes was the least watched since 2016. That Rickey Gervais-hosted telecast did face 15 minutes of a strong NFL game and ended up with an audience of 18.5 million.
PREVIOUSLY, 6:19 AM: As the first major Hollywood awards show since the revelations of Harvey Weinstein’s decades of alleged sexual harassment and sexual assault flooded the industry, last night’s 75th annual Golden Globes saw big victories for Three Billboards Outside Ebbing, Missouri, The Handmaid’s Tale, Lady Bird and Amazon comedy The Marvelous Mrs. Maisel.
The Seth Meyers-hosted ceremony also came with big expectations of Hollywood publicly confronting the widespread vile behavior that has outed many others and what turned out to be a rousing lifetime achievement award speech by Oprah Winfrey.
However, the sluggish, more-than-three-hours-long spectacle did not bring home a bevy of ratings trophies for NBC, though it didn’t drop any either. With a 13.4/21 in metered market results, the Globes were steady with last year. Which means, in the first set of numbers to come in from 56 markets across the country, last night’s show was actually up 1% over 2017.
That 2017 Jimmy Fallon-fronted affair of January 8 last year ended up a touch ahead of the 2015 Globes with a 5.6 rating among adults 18-49 and 20.0 million viewers – a rare rise in a year of award-show ratings declines. It’s a rare rise we might see repeated this year based on the MM results, which were the second best for the Globes in the past 11 years. Only the 2014 ceremony hosted by Tina Fey and Amy Poehler performed better than last night’s show popping a 14.1 rating for the Comcast-owned network.
Although small, a rise is a rise, with the Globes up incrementally for the third year in a row in metered market ratings. That’s a fact not to be dismissed when considering the award-show outcomes of the immediate past year. Last September, the 69th annual Primetime Emmy Awards hit an all-time demo low. That downturn trend was started of sorts by the Best Picture SNAFU plagued 89th Academy Awards in February 2017. Hollywood’s big-screen big night shrunk to a nine-year viewership low with just under 33 million tuning in to see La La Land and then Moonlight snare the big prize.
This is also a year that has seen the NFL take a 10% tackle in the ratings amidst controversy and calls of too many games. on the airwaves.
We’ll update later today with Golden Globes ratings plus how Shark Tank, NCIS: Los Angeles and a Fox lineup coming off a big NFL playoff game fared.
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