A new series chronicling the rise of modern-day dance fitness guru Caleb Marshall, known to his fans as The Fitness Marshall, debuts January 9 on Verizon’s go90 video app. Verizon and series producer DanceOn released a trailer today to promote the series, Life of a Fitness Pop Star, which follows Marshall’s journey from the Midwest to Los Angeles in his quest to build a “cardio empire.”
Think of Marshall as sort of a modern-day Richard Simmons — a buff, energetic and adorably quirky workout instructor who choreographs fitness routines to popular songs.
A self-described “awkward kid” from Marion, IN, Marshall turned to dance as way to gain acceptance. He began to teach cardio hip-hop fitness classes as an outlet while studying film production at Indiana University.
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Upon graduation, Marshall combined his passion for choreography and dance with his passion for video production in launching the Fitness Marshall YouTube channel.
In less than a year, The Fitness Marshall attracted 100,000 subscribers and wider notice. The channel got a major boost in 2016 when Meghan Trainer tweeted his workout to her hit song, “Me Too,” bringing some 8.7 million viewers. Marshall’s YouTube channel now boasts more than 1 million subscribers, and Marshall performs to sold-out Cardio Concerts across the country.
Marshall works closely with his manager/boyfriend Cameron Moody and DanceOn, the digital music entertainment brand founded by Madonna, Amanda Taylor, Guy Oseary and Allen Debevoise.
Here’s the trailer:
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