Wendy McMahon has been appointed as the new president of ABC Owned Television Stations Group. Ben Sherwood, co-chairman, Disney Media Networks and president, Disney|ABC Television Group made the announcement today.
McMahon steps into the role which was previously held by Rebecca Campbell. The Walt Disney Company EMEA, McMahon will report directly to Sherwood and have chief management responsibility for the eight ABC owned television stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham, and Fresno starting Jan. 1, 2018.
“Wendy combines a deep understanding of the power of broadcast television, a passion for digital media and a broad vision for the future of local,” said Sherwood. “She is a high-impact leader who delivers results and inspires the best from those who work around her. I am excited for our Owned Television Stations Group and for the contribution Wendy will make to our senior leadership team.”
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Said McMahon of her new position: “I am passionate about the value and importance of local and am eager to work even more closely with Ben, the senior leaders at Disney|ABC and our incredible local station teams. Rebecca Campbell and the management of each of our owned stations have done an outstanding job of modernizing our brands and growing our business. I look forward to expanding on that positive momentum and leading the innovation that will help our stations rise to new heights.”
Before her new role, McMahon was senior vice president of Digital for the ABC Owned Stations Group where she was responsible for the digital content, product/technology and audience development strategies, and initiatives for the ABC Owned Television Stations. She oversaw the group’s adoption of data-driven, mobile-first video strategies that drove historical growth and market leadership in on-platform video metrics as well as social reach and engagement. She also led the creation of a local-branded content studio to extend the group’s content and distribution capabilities to premium partners.
Prior to her role at Digital for the ABC Owned Stations Group, she served as vice president of Creative Services and Programming at KABC in Los Angeles. She also served as the director of Creative Services for CBS Owned and Operated Television Stations in Boston, Massachusetts, and Minneapolis, Minnesota.
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