Two months after Nielsen announced that it will measure Netflix viewership, the company is out with some demographics about who is watching Season 2 of The Crown on their TV sets. The older-skewing drama’s sophomore run began streaming December 8.
According to Nielsen’s SVOD Content Ratings, The Crown averaged nearly 1.3 million total viewers and nearly 600,000 in the 18-49 demo. The total-viewer number jumped to 2.4 million for Episode 2.
Nearly two thirds of The Crown viewers over its first three days of availability were ages 35 or older — with 50% over 49 — and 40% of its viewers came from households with incomes of more than $100,000. The 1960s-set series also is skewing heavily female, notching 65% of overall viewers from December 8-10.
As for binge-watching, Nielsen says the average number of episodes streamed by folks in the 18-49 demo in those first three days was 2.6. That’s on par with the opening weekend for Season 2 of Stranger Things in early November.
Created by Peter Morgan, The Crown, tells the inside story of Queen Elizabeth II’s (Claire Foy) early reign as the fragile social order established after WWII breaks apart. John Lithgow won an Emmy for portraying Winston Churchill in Season 1 but does not appear in the new season. Morgan previously said he intended to replace key cast members in later seasons, to better portray the characters as they aged, and the series has cast Olivia Colman to play Elizabeth II in Seasons 3 and 4.
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