EXCLUSIVE: Mob Scene, one of Hollywood’s entertainment marketing agencies for studios, TV networks and production companies, has lifted Jason Groff to the new position of President and named Mitchell Rubinstein as COO. They will report to CEO Thomas Grane. In their new posts, Groff will oversee all of Mob Scene’s businesses and creative services. Rubinstein will be responsible for oversight of the agency’s overall daily operations across all divisions.
Mob Scene have worked on promoting such films as Wonder Woman, The Fate of the Furious, Blade Runner 2049, Fantastic Beasts, Arrival, La La Land, Avatar, Logan, Deadpool, Gravity, X-Men: Apocalypse, The Secret Life of Pets, Despicable Me 3, and American Sniper, to name a few. The agency’s television projects have included campaigns promoting Orange is the New Black, Stranger Things, and The Walking Dead.
While Groff’s post is new, Rubinstein steps into the post left vacant by Christopher Wagner who previously had the COO post.
Groff had been the company’s executive VP of Operations while Rubinstein had been Mob Scene’s Senior VP of Creative Content for the past two years. Groff joined Mob Scene concurrent with the company’s founding in 2006, starting as a producer and later rising within the organization.
He also produced and directed two seasons of Talking to Hollywood (an entertainment show similar to Access Hollywood) that aired in China. This year, he spearheaded Mob Scene’s acquisition of social media branding group Gin + Tonic, bringing an unprecedented expertise in branding across all social media platforms to the Mob Scene suite of client services.
Groff has worked in the Entertainment Marketing arena for 17 years, starting with his role in 2000 as a Coordinator for Promotional Programming with Twentieth Century Fox Filmed Entertainment. He left Fox in 2005 to start his own company, and one year later joined his former boss and mentor, Grane, as Mob Scene’s first hire, concurrent with the company’s formation.
Rubinstein has been overseeing all creative content work on behalf of Mob Scene’s diverse client base, and has also executive produced creative content promoting several Warner Bros./DC films, including Batman vs. Superman, Suicide Squad, and Wonder Woman.
Before joining Mob Scene, Rubinstein was Head of Creative Content (from 2011-2015) at entertainment marketing and creative agency Buddha Jones. There, he was also an Executive Producer, spearheading all creative and digital content projects for the company’s film, television, and video game clients.
Earlier, Rubinstein spent seven years as Executive VP of both the Original Content and DVD divisions of Trailer Park – and the divisions’ earlier incarnations as part of Creative Domain. At Trailer Park, he oversaw and managed original material and design for EPKs, network and cable TV specials, video games, and DVDs.
Rubinstein has also worked at The Walt Disney Co., and for several other creative agencies, including Herzog & Co., The Cimarron Group, and 1K Studios.
Regarding today’s announcement, Grane said, “Jason and Mitchell are seasoned pros and highly creative executives with years of experience across all areas of advertising, marketing and creative content. Since our founding 11 years ago, we have been fortunate to have enjoyed tremendous success, and we are now positioning Mob Scene for future growth in the years ahead. Jason and Mitchell are the ideal leaders to help navigate our continued journey into the digital media landscape, both for our clients and for our agency itself.”