Steve Hasker, most recently global president and chief operating officer of Nielsen Media Holdings, has been set as CEO of the new CAA Global, which now includes under its banner CAA China, the agency’s merchant bank Evolution Media, CAA Ventures and Vancouver-based Creative Labs.

CAA said in announcing the appointment that Hasker will manage the intersection between the agency’s representation business and its high-growth businesses and investments. He will also join CAA’s board of directors, and have oversight of the company’s strategic planning, mergers and acquisitions, principal investing, corporate development initiatives, and data strategy. He starts in January.

“CAA Global is an exciting step in the continued growth and diversification of CAA,” said CAA president Richard Lovett. “Steve is a transformational and highly accomplished industry executive, and we are thrilled, after conducting an extensive search, to have found someone who also shares so profoundly our cultural priority of collaborative success. Under Steve’s leadership, we are confident that CAA Global will capitalize on the strength of CAA’s position at the nexus of talent, content, technology, and brands across the global marketplace to accelerate growth and innovation for CAA and our clients.”

At Neilsen Holdings, Hasker oversaw the company’s commercial-, data-, and product-related activities for its media and consumer businesses. Before joining Nielsen in 2009, he was a partner in McKinsey & Company’s Global Media, Entertainment and Information practice.

Said Hasker: “CAA is very well positioned to take advantage of massive technology disruption and changing consumer behavior. “I look forward to building upon CAA’s long history of industry leadership and relentless innovation to create successful new global businesses and opportunities for its clients and the company.”