With the Minnesota Vikings and Chicago Bears were tied near the end of last night’s Monday Night Football, it looked for sure that the game was going into overtime. Then, even with injured quarterback Sam Bradford put on the field, the Vikings took control and won the game 20-17.
That now finds Minnesota 3-2 in the fifth week of the 2017 season. However, even with the much plugged world debut of the new Star Wars: The Last Jedi trailer at halftime, for the NFL and ESPN it was not such a great result in what is clearly a season of lower ratings amid protest controversies surrounding the national anthem – even on a night when the latter was not shown on-air.
Snaring a 7.0 in metered market results, MNF was down double digits from last week’s Kansas City Chiefs win over the Washington Redskins. Down 17% in the ratings, that’s actually a regular-game season low for ESPN and matches the MM result of the second game of the doubleheader MNF opener on September 11.
That comes a day after Sunday Night Football also hit a season low.
A sliver of a silver lining can be found for the NFL and ESPN in that last night’s game was up 8% in MM ratings from the last year’s Week 5 matchup between Tampa Bay and Carolina. With the help of strong ratings from those always-well-watched Dallas Cowboys, MNF is holding steady with last year’s hard-hit season with a 5% uptick.
Either way, on a full night on the Big 4, MNF looks poised to win the night — again. We’ll update with more ratings later. As a measure, last week’s Chiefs-Redskins game ended up with 11.9 million viewers and a 4.3 rating among adults 18-49. Last night’s game peaked with an 8.3 MM rating during the 9:45-10 PM slot, exactly when The Last Jedi trailer was shown. The Force clearly is strong with that one.