UPDATE, 3:05 PM: The unbeaten Kansas City Chiefs had their fourth win in a row last night on Monday Night Football but, with ratings and viewership down, the NFL and ESPN probably aren’t doing any dances in the end zone.
The final numbers are in and the Chiefs’ 29-20 victory over the Washington Redskins snared 11.9 million viewers and a 4.3 rating among adults 18-49.
Which means double-digit falls for MNF in both categories.
Compared to the September 25 Dallas Cowboys vs. Arizona Cardinals game, last night’s MNF was down 16% in the key demo to match a season low. Viewershipwise, the Chiefs’ win saw MNF take a 13% hit from last week.
Still, in a season that has seen rare ratings traction, ESPN did top both cable and broadcast TV thanks to MNF’s performance.
PREVIOUSLY, 6:51 AM: With declining ratings from last week and 2016, last night’s Monday Night Football match-up between the still unbeaten Kansas City Chiefs and the Washington Redskins started off with a moment of silence for those killed and injured in Sunday’s mass shooting in Las Vegas.
The ESPN broadcast was then followed by the national anthem that saw all of the DC team linking arms while Chiefs players Marcus Peters and Ukeme Eligwe sat on the bench.
With the remembrance and the controversial politics past, it was then time for football at Arrowhead Stadium and when Chiefs kicker Harrison Butker nailed a 43-yard field goal in his first game right at the end, KC’s winning streak continued to hold. The Chiefs won 29-20 on Monday over the Redskins.
— NFL (@NFL) October 3, 2017
Coming off last week’s Dallas Cowboys’ 28-17 win over the Arizona Cardinals, where the ratings actually went up for MNF, last night’s game was not a victory for the Disney-owned cable giant nor the NFL in the early numbers.
Against a packed Big 4 primetime, MNF snared an 8.4 in metered market numbers. That’s down 10% from the Cowboys and Cardinals game of September 25. Year-to-year, the Chiefs’ fourth straight win this season dipped 8% in the early numbers from the comparable Minnesota Vikings’ 24-10 win over the New York Giant on October 3, 2016 – a season of sliding ratings that the NFL wants to forget, but may repeat.
Last week’s MNF went on to score a 5.1 rating among adults 18-49, 13.7 million viewers and win the night among cable and broadcasters. Even with the decline of last night’s game, it is likely that MNF will prove No. 1 for ESPN once again.
We’ll update with more MNF ratings and others as we get them. In the meantime, last night’s tight game MNF peaked from with a 9.5 mm rating in the 9:45 – 10 PM. ET with a 9.5 metered market rating.