Stephen King’s It has been released in 46 markets and is breaking opening first day records already in some key countries. It has grabbed $16.1M so far on 10,560 screens bringing its running cume up to $25.7M for New Line Cinema and Warner Bros. It has logged the biggest opening day ever for a horror film in the U.K., Brazil, Russia, Australia, Holland and across Eastern Europe. In Spain, the grosses for the movie were more than double of The Conjuring and Annabelle and it logged the biggest opening day for a Warner Bros. film this year.
This comes as the crazed clown with the red balloons is breaking records domestically with a three-day take that is set to float far and above the $100M mark. The horror genre generally does well in Latin American markets and that is the case this weekend as audiences have really been starved for new product. Three big territories where it has not released yet is Mexico, France and Germany, but the results coming in so far are impressive from countries that have been hungrry for new fare.
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Capturing a big 86% share of the Top 5 films in the market, the UK opened to an estimated $4.5M on Friday from 1,342 screens, becoming the biggest opening day ever for a horror film and chalking up the biggest opening day for the studio in 2017. In Spain, It also held dominated the box office to grab $1M from its 452 screens which accounts for a 60% share of the Top 5 films.
Benefitting from the Independence Day holiday, Brazil opened to a record-breaking $1.9M on Thursday (including previews) on 846 screens, ranking as the biggest opening day ever for a horror film there and beating The Conjuring 2. The two-day cume so far is $3.1M. It also ranked as the studio’s biggest opening day of the year. It nabbed a 45% share of the Top 5 films and more than doubled the No. 2 ranking local film’s opener: Policia Federal: A Lei E Para Todos.
In Russia, the crazed clown commanded a 74% share of the Top 5 films, grossing $1.3M. on Thursday from 1,639 screens and racking up a $2.7M two-day cume. The film also took a record as the biggest opening day ever for a horror film.
Australia crushed the competition with a 76% share of the Top 5 films, with $1.1M on Thursday on 548 screens, yet again becoming the biggest opening day ever for a horror film and the best opening for the studio this year. Its two-day cume is $2.5M and climbing.
Korea opened on a non-traditional Wednesday, grossing $554K on 752 screens and ranking No. 2 behind a local title. It was ahead of both Conjuring films and on par with Annabelle‘s opening. The three-day cume is $1.8M so far.
It opened Thursday in the UAE to take No. 1 with $36oK from 65 screens. Those results are on par with the opening day of Annabelle: Creation. So far, after two days, the horror film has grabbed $754K.
Meanwhile in Holland where it grossed $270K on its 124 screens on its opening day of Thursday, it held a 65% share of the Top 5 films and also became the biggest opening day ever for a horror film. The two day cume there is $675K.
Record-breaking Thursday openings also were noted in Denmark ($222K) and several markets in Eastern Europe (Lebanon, Ukraine, Hungary, Croatia and Slovakia), where it also now holds the record as the biggest opening day ever for a horror film.
More to come tomorrow morning as three-day grosses and total cumes will be reported.
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