Lionsgate President of Worldwide Television & Digital Distribution Jim Packer said today that Starz veteran Gene George has been appointed EVP Worldwide Distribution. He will be responsibile for international TV distribution and report to recently promoted President of International Television & Digital Distribution Peter Iacono.

“The Starz acquisition not only allowed us to grow our content platform exponentially but provided us with great executives to round out our global distribution presence,” said Packer in a statement. “The recent announcement of Jared Goetz to head up North American television distribution, Gene George’s appointment on the international side and Susan Hummel’s hire to head our Canadian office give us a team that will take us to the next level and a worldwide distribution organization second to none.”

In his new role, George will explore opportunities to license Lionsgate’s filmed entertainment content in new markets and territories, identify film and television acquisitions that complement the Company’s international slate and serve as the liaison for Starz’s continued integration into Lionsgate’s global distribution operations.

The hiring of George reflects the continued growth of Lionsgate’s worldwide distribution business to accommodate a film slate of  more than 40 theatrical releases a year, a 16,000-title film and television library and a roster of programming from the aforementioned cabler Starz, which Lionsgate acquired in December.

George had been at Starz for nine years. He served as EVP of Starz Worldwide Distribution, overseeing sales and distribution for the company. He was responsible for the licensing of Starz original series including Spartacus, The White Queen, and Power, the second highest-rated premium pay television series of 2016. Prior to joining Starz, he served as President at Regent Worldwide where he formed production deals with networks including Lifetime, ABC Family and SyFy.