The clip titled “This Means Something” is posted on the studio’s Youtube page, and mostly shows an air traffic controller screen matched to audio from the 1977 movie in which a pilot reports (or, actually, doesn’t) a UFO sighting. No mention is made in the clip of the re-release.
Deadline has confirmed that Sony will put the movie in U.S. and Canadian theaters for a week beginning September 1. The video was posted to coincide with yesterday’s World UFO Day.
The radar animation is interrupted by brief, staticky flashes of scenes from the movie – the UFOs hugging the Indiana roadway, the Devils Tower rendezvous spot – while the familiar Close Encounters theme eventually arrives with an end card message “WeAreStillNotAlone.com.”
The WeAreStillNotAlone.com website is a Sony Pictures page where you can submit your email address for “upcoming movies, DVD’s, soundtracks, free downloads, TV shows, cool promotions & events and more.”
The title of the new video – “The Means Something” – is, of course, a line from the movie’s famous mashed potatoes scene, when Richard Dreyfuss’ Roy sculpts his side dish to resemble Devils Tower.