As America celebrated its 241st birthday, the skyline over New York City again was bright with the annual Macy’s 4th of July Fireworks Spectacular (1.3/7).
Broadcast on NBC as usual, the biggest such display of patriotism in the nation featured more than 60,000 shells exploding in the night over the East River. Turning up the volume even more for the largest show the retailer has put on in years, Jennifer Lopez, Sheryl Crow, Brad Paisley and Lady Antebellum were among the marquee performers on the bill.
Despite the firepower and star power, the show fizzled compared with last year. July 4 to July 4, it was down 13% next to the three-year high of 2016 among adults 18-49, when Jennifer Holliday, KEnny Chesney, Pitbull and others performed. Viewership-wise, last night’s 8-10 PM fireworks drew 6.4 million viewers, an 8% dip from 2016.
Overall and lacking original competition, NBC won Tuesday with a 1.2/7 rating as well as in viewers as the fireworks special repeated at 10 PM. Encore-filled ABC, CBS, Fox and the CW all saw pre-emptions in local markets as affiliates showed local fireworks shows. Looking forward to tonight, almost all the Big 4 will be airing originals.
Hope you had a good holiday!
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